Acceptable Ads, the company’s initiative to allow certain ads in the hopes of moving the Internet toward more digestible forms of online advertising, can be disabled.Īdblock Plus says its app is the first mobile browser to offer users ad blocking as an integrated, out-of-the-box feature. The browser ships with a basic filter list ( EasyList and Acceptable Ads), just like Adblock Plus on other platforms.ĮasyList can’t be customized in Adblock Browser right now, unlike in Adblock Plus. Williams thus believes Adblock Browser “should be fine” as it only blocks ads that are shown as you browse the Web.Īdblock Browser is based on Firefox 37 for Android, and Williams said the team plans to keep it updated as Mozilla releases new versions. The team used the open-source Firefox for Android browser as its base, included Adblock Plus, and disabled Sync while adding support for other add-ons.Īdblock Plus for Android got kicked out of Google Play along with other ad-blocking apps in March 2013 because Google’s developer distribution agreement states apps cannot interfere with the functionality of other apps. Adblock Browser wasn’t exactly written from the ground up.
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